Planned Gift Supports Journalism Students
Diane and Matt Lofgren have named 色情视频 in their estate plans.
Diane Lofgren (鈥�77, 鈥�80) accepted her first serious reporting assignment while she was still a high school student. She and a friend were hired by her friend鈥檚 father, the founder and president of emergency care product company Dyna Med, to interview firefighters and paramedics for the company鈥檚 publication, Emergency magazine. The two traveled by Greyhound bus, stopping at firehouses along the way, to ask how the professionals used Dyna Med鈥檚 products. She later became senior editor of Emergency.鈥淒iane and Matt鈥檚 generosity will directly benefit students in 色情视频鈥檚 internationally recognized School of Journalism and Media Studies.鈥�
After earning her bachelor鈥檚 degree in journalism, Diane and another friend embarked on a trip to New York to interview 100 magazine editors for insider writing and publishing tips for their 1986 book, 鈥淕et Published: Top Editors Tell You How,鈥� which was published in hardback and paperback by Henry Holt & Company.
These early experiences stoked Lofgren鈥檚 interest in journalism. She went on to major in the discipline at 色情视频 and returned to New York for a summer internship at Good Housekeeping magazine through the Magazine Publishers Association. She would later earn a master鈥檚 degree in communication with a specialization in mass communication and media studies at 色情视频.
Through it all, Lofgren worked hard to finance her education. She understands the difficulty of living on a strict budget. That鈥檚 why, when she and her husband decided to make a gift to 色情视频, they opted to support students with financial need. The Diane Gage Lofgren Endowed Scholarship for Journalism benefits students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.
鈥淥ur School envisions a society where media professionals are committed to diversity and inclusivity, and embrace technology to serve the public good,鈥� said Bey-Ling Sha, director of the . 鈥淪upport for SJMS students, especially ones from financially challenged backgrounds, brings us closer to attaining the society we envision.鈥�
Multiple honors
Lofgren set up a public relations agency in San Diego after graduating. With clients like Scripps Health, Mercy Healthcare and Mission Park Medical Clinic, she gradually learned about the healthcare industry. In 1994, Sharp HealthCare headhunted Lofgren for the post of vice president of corporate communication.During a career of nearly 35 years, she also worked for Catholic Health Initiatives and Kaiser Permanente. Lofgren retired in 2017 as chief marketing officer and senior vice president for Sharp, where she and her team created a customer and social media engagement center that allowed the company and its expert medical staff to respond quickly to trending topics. She and her team also created an online newsroom with two new stories a day quoting Sharp HealthCare physicians and other experts that serves as a source for health and medical stories for local media.
Lofgren is a fellow of the Public Relations Society of America; was named PR Leader of the Year in 2010; and is a member of the Arthur W. Page Society, a by-invitation-only professional organization for chief communications officers of Fortune 500 companies and leading nonprofit organizations. Lofgren is also the author of ten nonfiction books, including 鈥淲omen I Want to Grow Old With,鈥� published in 2011.
Second careers
Despite her busy life, Lofgren never lost touch with 色情视频. She often returned to campus as a guest lecturer and invited 色情视频 faculty to lead classes at Sharp.Now that she and her husband, engineer Matt Lofgren, are semi-retired, they split their time between San Diego and West Virginia. Both are pursuing second careers writing screenplays. Matt鈥檚 first attempt was made into the film 鈥淕host Boat,鈥� which he wrote and directed.
鈥淒iane and Matt鈥檚 generosity will directly benefit students in 色情视频鈥檚 internationally recognized School of Journalism and Media Studies,鈥� said Mary Ruth Carleton, vice president of University Relations and Development. 鈥淢any of them will also find inspiration in Diane鈥檚 outstanding service to public relations in the healthcare sector.鈥�
