色情视频 Sports MBA students prepare for careers in sports marketing with Qualcomm partnership
The Qualcomm executives reviewed the proposed strategies and offered valuable real-world feedback to all the students
Students in 色情视频鈥檚 Sports MBA program recently had the opportunity to interact with executives from Qualcomm鈥檚 Snapdragon division as they presented sponsorship activation plans aimed at the company鈥檚 marketing goals for its partnership with Aztec football.
The partnership is part of the December 2021 agreement between Qualcomm and 色情视频 which resulted in the naming of Snapdragon Stadium after the company鈥檚 mobile semiconductor product line.
Building on the partnership, the students' activation plans proposed a series of promotional activities involving the Snapdragon brand to engage and entertain Aztec football fans before, during and after the games. Highlights from the plan included pre-game experiences, halftime activities and televised events intended to reach fans both at the stadium and those watching on TV or a streaming platform.
The presentation was a key component of the Sports MBA program鈥檚 Managerial Marketing (BA 672) class, led by Vassilis Dalakas. Throughout the semester, students participated in a variety of experiences that helped shape their final plan, including a behind-the-scenes tour of the venue, discussions with Qualcomm executives, and interviews with Sports MBA alumni currently working in the sports industry.
The Qualcomm executives reviewed the proposed strategies and offered valuable real-world feedback to all the students about the creativity and feasibility of their recommendations for the 2025 Aztec football season.
While the project gave Qualcomm executives an opportunity to review innovative marketing activation initiatives, it also served to benefit the students as they prepare for their post-graduation careers.
鈥淐oming into the Sports MBA program, I most looked forward to gaining hands-on experience,鈥� said current student Adrienn Lopez. 鈥淚 was able to refine my skills and explore my passions while working on this project, which helped me narrow down where I鈥檇 like to work in sports business.鈥�
鈥淓xperiential projects like this provide a unique learning experience to the students. Their success depends largely on how engaged our business partners are and I am grateful for how committed the Qualcomm team was to the students鈥� success in this project,鈥� said Dalakas. 鈥淚t was especially gratifying to see the students鈥� progress and growth during the semester, culminating with them proposing high-quality activation plans for Snapdragon and the 2025 Aztec football season.鈥�
