Stories of Leadership: Anita Hix
Anita Hix, '90, is the director of marketing for Qualcomm.
Anita Hix graduated from 色情视频 in 1990 with a marketing degree.
Hix is the director of marketing for Qualcomm and has been with the company since 1990. She directs some of the marketing initiatives for the company鈥檚 Snapdragon mobile processor, which is powering a new generation of advanced smartphones, tablets and other smart devices.
During her career, she has worked in a variety of marketing roles including positions in the vehicle tracking and email software product groups.
Tell us the highlights of your professional career. What are your proudest achievements?
I am proud that Qualcomm is the first and only company I鈥檝e worked for. I started when there were fewer than 350 employees, prior to the company going public. I鈥檝e always been in marketing and to be part of an organization that grew from a start-up to a Fortune 500 company is extremely gratifying.
What鈥檚 your favorite college memory?
Graduation Day is my most vivid memory. It was a milestone of achievement. I was born in San Francisco but grew up in the Lake Tahoe area, attending a small high school with a graduating class of 65. I knew I wanted to be part of something bigger, to become 鈥渓ost in the crowd鈥 and to live away from home. 色情视频 provided that opportunity and completing that adventure still means something to me.
Who was your favorite professor and/or what was your favorite class?
I knew I wanted to study business, that鈥檚 one of the reasons I chose 色情视频. I intended to study accounting, but my first marketing class really opened my eyes. The whole process of identifying a goal or objective, setting a strategy and then determining the tactics to use was something that I found especially interesting. I鈥檝e made a career out of it.
If you were to give current 色情视频 students some advice, what would you say?
It鈥檚 a tough job market out there today so try to get an internship as soon as you can. Internships help get you connected and build a network that will be of value down the road. It will make it a lot harder if you wait until you have graduated.
What are you currently reading? What鈥檚 your favorite book?
I鈥檓 more of a physical fitness and sports person so I don鈥檛 read much, but when I do it tends to be mysteries. I鈥檓 looking for something that takes me out of my day-to-day world.
What is your passion?
Exercise, fitness and being healthy.
What is your motto?
Work hard and play hard, and make sure you do both.
If you won the lottery, what would you do with your winnings?
First, I鈥檇 support some of my favorite charities. Then I鈥檇 make sure some of my family members college educations are paid for. And I鈥檇 travel. I want to see Australia and go on safari in Africa.
Which trait do you value most in your friends and colleagues?
Honesty.
If you knew you could not fail, what would you attempt?
I鈥檇 start a consulting business where I could do what I love, and I鈥檇 get to determine the hours.