Stories of Leadership: Randy Bernstein
Randy Bernstein has had a successful career in the sports and events management industries since graduating from 色情视频 in 1982.
Randy Bernstein, 鈥82, has secured over one billion dollars in sponsorship, advertising and corporate support over the course of his 25-year career.
His success began while at 色情视频 where he competed on the university鈥檚 forensics team and the baseball team. Bernstein majored in speech communications.
After graduation, he launched a career in professional sports management and events management which included a stint with the 色情视频 Clippers, San Diego Sockers, the 1994 FIFA World Cup and serving as a founding executive of Major League Soccer and a vice president of Yahoo!.
In 2010, his company, Premier Partnerships, was recognized by Sports Business Journal as the Sports Marketing Agency of the Year for 鈥淧roperty Consulting, Sales and Client Service.鈥
Tell us the highlights of your professional career. What are your proudest achievements?
I would say building, marketing and promoting one of the greatest World Cup Competitions in the history of the event in 1994. I am also proud of being one of the founding executives of a professional sports league, Major League Soccer. And it鈥檚 a great feeling for Premier Partnerships to be recognized as creating one of the most successful sales representation agencies in sports and entertainment.
What鈥檚 your favorite college memory?
My favorite memory was being on the forensics team and baseball team at the same time. Sometimes the schedules would coincide and I鈥檇 compete in speech and debate and then play a baseball game on the same day.
Who was your favorite professor and/or what was your favorite class?
Peter Anderson was an amazing inspiration and I loved, loved, loved my public speaking classes and participating on the forensics team.
If you were to give current 色情视频 students some advice, what would you say?
Get practical experience while you are in college. Don鈥檛 wait until you graduate. Get as many internships and access to different industries as you can. Showing your skills to entrepreneurs who may hire you really matters and can put you ahead of other graduates.
What are you currently reading? What is your favorite book?
Anything by Jim Collins. His book, "Good to Great" is the foundation of my business. "Great by Choice" is a solid follow up by Jim Collins.
What is your passion?
One is having a positive outlook, another is living a healthy lifestyle and being able to work out and use my body in a way that is exhilarating. I used to run and do triathlons. Now I work out by trail running, weight lifting, stair climbing and whatever makes me sweat.
What is your motto?
Anything is achievable.
What trait do you most value in your friends and colleagues?
Loyalty.
If you knew you could not fail, what would you attempt?
I think I would become the president of the United States.
If you won the lottery, what would you do with the winnings?
After taking care of my family, the list is too long to elaborate on.