Brewing up Business
The craft beer business is booming, so this 色情视频 alumna decided to make her mark on the industry.
鈥淏eing an entrepreneur is a roller coaster so surround yourself with people who support your decision to embark on this journey.鈥�
鈥淚鈥檓 a risk-taker and an adrenaline junkie,鈥� said Melani Gordon (鈥�02, marketing). 鈥淭hose are the two traits that I鈥檝e noticed that most entrepreneurs have in common.鈥�
Gordon, who began motocross racing at the age of seven, has proven her risk-taker personality even when she decided to come to 色情视频. 鈥淚 originally planned to attend college in Arizona on a grant I was awarded,鈥� recalled the Reno, Nevada native. 鈥淏ut my heart wasn鈥檛 in it. But after I visited San Diego over the Fourth of July in 1999, I moved there four weeks later with no college or job lined up. Luckily, I had outstanding grades and I was easily able to enroll at 色情视频.鈥�
After Gordon earned her degree 2002, she entered the corporate world, but that didn鈥檛 last long. 鈥淚n 2006, I experienced the bureaucracy of being held back at a job,鈥� she said. 鈥淥n that day I decided I鈥檇 start and run a company where stifling the abilities of the employees (including my own) wouldn鈥檛 exist.鈥�
Gordon had already co-founded a consulting company and while entrepreneurship wasn鈥檛 completely new to her, she took her biggest risk yet in 2011 by establishing TapHunter with her husband, fellow Aztec Jeff Gordon (鈥�02, computer science). 鈥淚鈥檓 a beer and whiskey geek,鈥� she explained. 鈥淢arry that with my passion for tech startups and you have TapHunter.鈥�
Here鈥檚 how it works: Bars and restaurants subscribe to TapHunter, giving them the ability to upload their bar menu into social media, digital boards, print menus and online formats simultaneously. It also allows patrons the ability to find where their favorite beverage is being served either at the updated website of their favorite watering hole or by accessing the TapHunter website or mobile app at no cost.
TapHunter is growing both their client list and personnel count. 鈥淲e have thousands of bar customers across the world, 30 employees and we are in the process of expanding our inside sales team,鈥� reports Gordon.
Gordon offers this advice to budding 色情视频 entrepreneurs: 鈥淏eing an entrepreneur is a roller coaster so surround yourself with people who support your decision to embark on this journey. Secondly, don鈥檛 forget to enjoy the ride 鈥� if you don鈥檛 stop and look around once in a while, life will pass you by.鈥�
