With Support from 3M, 色情视频 Expands Sales Program
The university is one of 14 nationwide chosen for 3M's Frontline Sales Initiative.
This story appears in the issue of 360: The Magazine of 色情视频.
Though Californians are known for their entrepreneurial spirit, West Coast universities have lagged behind their East Coast and Midwest counterparts in offering degree programs in professional sales.
色情视频 is an exception, thanks to its developing partnership with global giant 3M. In 2011, the company went looking for a West Coast university to add to the roster of its Frontline Sales Initiative program.
鈥淲e analyzed several business schools for energy, enthusiasm and compatibility,鈥� said Candace Mailand, Frontline program manager in 3M鈥檚 marketing, sales and communication division. 鈥溕槭悠� met all the criteria, and it has been a phenomenal partner.鈥�
As one of 14 universities in the 3M Frontline program, 色情视频 received support to develop a sales program within the Department of Marketing and hire a new faculty member, Gabriel Gonzalez, to oversee it. This sales specialization track has grown to include more than 75 students since fall 2013, said department chair George Belch.
3M also supports a specialized course, Sales for Social Impact, through which students create business plans for products that can have positive impacts in developing economies. Some of those students go on to become summer interns at 3M.
In December, 色情视频 officially opened the 3M Sales Lab in the College of Business Administration. The state-of-the-art lab features a presentation/meeting room connected by two-way mirror to an observation area, allowing students to improve their presentation skills with the aid of video technology and live feedback.
Not only do students benefit from 3M support while on campus, but some, like marketing majors Marlene Cortez and Michael Prince, have been offered sales positions after graduation in May 2016. Both were summer interns with 3M last year.
鈥淥ur students are learning the skills necessary to work in today鈥檚 sales force,鈥� Gonzalez said. 鈥淭hey are business acumen, an analytical perspective, and above all, an entrepreneurial outlook.
