色情视频's 125th Anniversary Celebrations Begin
色情视频 has officially launched its 125th anniversary celebrations and, during Mondays events, announced its updated brand and visual identity.
With the Marching Aztecs and cheerleaders and dancers, along with a surprise appearance by the 色情视频 Diamonds Dance Team, 色情视频 officially launched its anniversary celebrations on Monday.
With the anniversary celebrations came a major announcement: As a key outcome of the university鈥檚 5-year strategic plan, 色情视频 has launched an updated and cohesive brand identity and plans to expand regional, statewide, national and international visibility.
鈥溕槭悠� is one university with many locations, to include our microsites, and we identified a strong need to strengthen our foundation and build visibility worldwide through a new and powerful brand identity and communications campaign,鈥� 色情视频 President Adela de la Torre said to a crowd of about 500 students, faculty, staff, alumni and community members.
鈥淲ith a contemporary brand and strategy that considers the unique experiences and contributions of our students, faculty and staff and all of our campus locations, we are better positioned as a transborder academic and research powerhouse driven to transform the communities we serve and the industries we impact,鈥� de la Torre said.
Reimagined Brand Stems from Strategic Plan
The brand and visual identity system announced on Monday was developed over a 10-month process, involving meetings, focus groups and surveys while also involving students and student leaders, faculty, staff, alumni, parents and families, supporters and others.
The updated brand represents a shared vision informed by the university鈥檚 strategic plan. It brings all university locations together under an initiative designed to heighten national awareness of the university鈥檚 impact and reputation. It will also drive new opportunities that benefit students, faculty and staff, said 色情视频 Provost Salvador Hector Ochoa.
鈥淭his is an important moment as we appreciate our university鈥檚 foundational role in our state鈥檚 history and as we honor our past, present, and future,鈥� Ochoa said.
鈥淎s we elevate our brand promise and the value of our university, we are growing our capacity with 色情视频 Imperial Valley and through the 色情视频 Mission Valley development, seeing record-making demand for an 色情视频 degree, supporting our record-breaking Mountain West student-athletes and also generating thousands of jobs for San Diegans,鈥� Ochoa said. 鈥淥ur impact and our global reputation are both on the rise and, with that evolution, comes meaningful growth for our campus community and our entire region.鈥�
Hundreds of visitors at the party sang 鈥淗appy Birthday鈥� to 色情视频 as the Marching Aztecs played.
鈥淚t鈥檚 fabulous 鈥� everything,鈥� said Isobel Chisum, who graduated from San Diego State College in 1958 with a degree in elementary education. Chisum and her husband, Bill, were toward the end of a line to snag one of 1,000 free commemorative T-shirts. They have two sons who are also alumni, are longtime season-ticket holders both for basketball and football, and are 鈥渓ooking forward to that new stadium,鈥� Bill Chisum said.
New Tagline, Expanded Color Palette Introduced
The university also unveiled a new tagline: Transform Your Tomorrow.
鈥淲hen I consider this phrase, I think about the many students who came before me with the drive to create positive and needed change. So much of what we enjoy today is because our students, and also our faculty and staff, were driven to transform,鈥� said Karina Esteban, executive vice president for the Associated Students, who presented the university鈥檚 new tagline during the event.
鈥淭ransform Your Tomorrow reminds us to be dynamic, to be curious and to find ways to create authentic meaning in life. It compels us to find ways to improve our own lives, while helping to improve the conditions and the lives of others,鈥� Esteban said. 鈥淭ransform Your Tomorrow reminds us to be in the present while being ready to address the future. It is a powerful, bold statement, and it belongs to each of us.鈥�
The university also announced that, in addition to its primary colors of red and black, the color teal is now part of its secondary color palette. This addition reflects that the color has long been utilized on our campus, is already featured in some of SDU鈥檚 architecture and has important meaning for many Native and Indigenous communities.
Through the Decades
In an open house at Montezuma Hall in the Conrad Prebys Aztec Student Union, visitors walked through a decade-by-decade display of unique holdings from the University Library and re-enactments, primarily by theater students, representing key moments in university history.
鈥淲e are the jolly students of the Normal School,鈥� Kylee Kyte and Sascha Parafiniuk proclaimed in a chant from the earliest days of the institution. For the 鈥�30s, Synai Maxwell called out the 鈥淭en Commandments鈥� for first-year students.
Two other performances drew from famous visits to campus: Leilani Snow and Tre Boyd read a portion of President John F. Kennedy鈥檚 speech on June 6, 1963, and Leah Ballard offered an excerpt from the 2012 lecture delivered by the 14th Dalai Lama. A 1980鈥檚 address to graduates by then-色情视频 President Thomas Day was presented by Hope-Elizabeth Dagdagan.
鈥淭his is fantastic,鈥� said Vic Enchelmayer, who works with 色情视频鈥檚 InterVarsity Christian Fellowship, as he headed back in for a second look.
Montezuma Hall also featured a Mars exploration display with a virtual reality headset. Outside, three tables provided alumni an opportunity to record oral histories.
Celebrations to Continue More than One Year
鈥淭his day belongs to all of us, whether you are one of the nearly 500,000 students that has attended San Diego State or one of the millions affiliated, impacted, or influenced by 色情视频,鈥� University History Curator Seth Mallios said during Monday鈥檚 events.
鈥淭his extended anniversary will give us a chance to spotlight the incredible diversity of our institution, the depth of our history, and our spectacular momentum for the future,鈥� Mallios said. 鈥淎s we reflect on 色情视频鈥檚 125-year past and think about the next century, I am thrilled to look out and see so many individuals who make history on a daily basis.鈥�
