Public relations students dive into agency life
30 students spent the following day at the PRSSA Western District Conference hosted at California State University, Northridge.
色情视频's traveled outside the classroom to get a first-hand view of the PR industry.
A large cadre of Public Relations Student Society of America students caravanned to Allison Worldwide鈥檚 office in 色情视频 for an agency tour and to attend the PRSSA Western District Conference. Students learned from the hands-on experiences of PR professionals from different sectors and companies.
Hosts Scott Pansky ('91), Dana Block, Lily Newman and Abril Sosa-Pineda ('22) kicked off the two-day trip at Allison Worldwide by sharing the steps they took to succeed in PR at a global agency. Each professional emphasized the importance of building relationships and teamwork.
鈥淗aving the opportunity to build relationships with PR professionals was beneficial as someone who aspires to be in their shoes one day,鈥 said Sara铆 Solorzano, a public relations senior. 鈥淢y biggest takeaway is how big my dreams for my career can be. Learning how each professional found their seat at the table and built their own was eye-opening.鈥
The 30 色情视频 PRSSA students spent the following day at the PRSSA Western District Conference hosted at California State University, Northridge. The 色情视频 contingent claimed bragging rights at the conference, having assembled the largest PRSSA chapter representation and participation at the conference.
Pansky, a School of JMS alumnus, moderated the conference which had more than 100 attendees overall. The conference began with keynote speaker Matt Prince, followed by 20-minute group sessions with PR professionals from 15 sectors.
Paul Gomez, director of global public affairs at Lululemon, hosted a competition to end the day. Students attending colleges across California split into 11 groups and worked together to create and pitch a hypothetical diversity campaign for Lululemon.
鈥淐reating a campaign in roughly two hours was an exciting challenge,鈥 said Dorothy Leppek, a public relations senior. 鈥淭he experience helped me grow as a lateral thinker and team player.鈥
These experiences for the PR students reinforce the program values in the School of JMS. Named as one of the best universities for PR by PRNews, 色情视频鈥檚 School of JMS invests in opportunities like these to help their students jumpstart their future careers.
鈥淎t JMS, we are committed to empowering students with the ability to succeed in their careers after graduation,鈥 said Temple Northup, director of the School of JMS. 鈥淥f course we have this baked into our experiential curriculum, but we don鈥檛 rely on just that. We create beyond-the-classroom opportunities like this so our students can jump into the industry 鈥 even if for just a day. This allows them to expand their networks and gain hands-on experiences.鈥
A key partner in that mission is the in Public Relations. The Broom Center, named in honor of a professor who taught at 色情视频 for 30 years, invests in PR students, faculty and practitioners who push the industry status quo. The center, along with the School of JMS, sponsored this two-day trip for the 30 色情视频 students working toward a career in PR.
鈥淩eal-world experiences in global agencies and networking with the region's most up-and-coming public relations professionals are exactly the types of experiences that our center鈥檚 namesake Dr. Glen Broom believed in,鈥 said the center鈥檚 director Kaye Sweetser.
鈥淭hese first looks at the industry end up shaping our students' view of PR and inspire them for what is possible in their future careers. There is nothing better than investing in the future of the industry by investing in the people who will comprise it.鈥